Art & Design

Carla Johnson

Carla Johnson is an Associate Creative Director who has worked at some of the top advertising agencies in New York. This Texas native got her start upon graduating from the Maryland Institute College of Art where she majored in Graphic Design and concentrated in Experimental Animation. From there, she grew to specialize in creating innovative conceptual creatives across multiple platforms, and has a growing passion for developing beautiful and intuitive solutions through considered ideas, visual narration and emerging technologies. When she is not busy at work, you can usually catch her strolling around the streets of New York, planning her next adventure or finding meaningful ways to give back to the community.

What were you working on prior to the shutdown, and how has that been impacted?

I had just started a new job at an experiential advertising agency based in New York after leaving a company at which I worked for over 3 years. While any job leap is a risk, this time it was a lot more nerve-racking than ever before, thanks to the onset of COVID. Through the support of the company for which I work currently, we shifted into a strong remote work setup; I am happy to still have a job and the ability to continue making great work.


Has the pandemic changed the way you approach your work in anyway?

It honestly has less to do with my work and more to do with my work ethic. By nature, I am a workaholic. Being at home 90% of the time now has forced me to manage my time during and after work hours. I now have to be comfortable shutting down my computer and taking care of myself. It is a lot easier to slip into a burnout scenario, which has already happened to me once or twice already.  

Positioning yourself as an indispensable employee and company is crucial to making it to the other side of this pandemic."

How do you think this will impact your industry?


COVID-19 has already impacted the advertising industry tremendously. It has tested a lot of companies who have not embraced digital content as much as those who specialize in them. Now more than ever before, companies will have to truly put digital content first, and many employees will need to gain multiple skillsets if they have not already. Positioning yourself as an indispensable employee and company is crucial to making it to the other side of this pandemic.


Do you think there will be any lasting shifts in content trends?

That is hard to say at this point because companies are still working their way through this and figuring out what works and what does not.

Now is the time to lean into the uncomfortable and to make a difference in our lives and communities for the better."


If you were to identify a silver lining, what would it be?

It is forcing everyone to reflect and take a look at the current situation, from living, to friendships, to career choices, and all the way down to how you spend each paycheck. Now is the time to lean into the uncomfortable and to make a difference in our lives and communities for the better.